Getting Your Business Stories Right

Every time we put pen to paper, or open our mouth as business owners or marketers, we give our existing and potential clients a glimpse into our mindset and the mindset of our business. We, alone, are the gatekeepers of what we say about ourselves and we need to choose wisely.

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How the Craft of Storytelling Can Unlock Marketing Success

Storytelling has been around since the earliest days of human existence. Our brains are wired to love stories. For me, it’s a no-brainer, storytelling can raise your game in business and should definitely be part of your marketing mix.

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