Every time we put pen to paper, or open our mouth as business owners or marketers, we give our existing and potential clients a glimpse into our mindset and the mindset of our business. We, alone, are the gatekeepers of what we say about ourselves and we need to choose wisely.
Storytelling has been around since the earliest days of human existence. Our brains are wired to love stories. For me, it’s a no-brainer, storytelling can raise your game in business and should definitely be part of your marketing mix.