Every time we put pen to paper, or open our mouth as business owners or marketers, we give our existing and potential clients a glimpse into our mindset and the mindset of our business. We, alone, are the gatekeepers of what we say about ourselves and we need to choose wisely.
Storytelling has been around since the earliest days of human existence. Our brains are wired to love stories. For me, it’s a no-brainer, storytelling can raise your game in business and should definitely be part of your marketing mix.
Following on with our January theme of starting strong in 2018, today let’s look at where content marketing is set to go over the next 12 months. Here’s what you, as a small or medium sized business, need to know about content marketing in 2018 to ensure that your efforts deliver benefits for your business.
January is a great time to give yourself a good start to the year by planning a solid content marketing strategy which will increase customer engagement and build trust with your audience over the next 12 months. Here’s how.